One of the critical questions is how to make better decisions in our lives? This question mingled in my mind for decades.

I am Timucin Taşdemir. I established Decision Eye Blog to share my cross functional experience from Engineering, Field Selling, and commercial governance. I have been involved in diverse decision-making processes – R&D, Digital Transformation, Sales, and Annual Planning. I have observed that effective decision-making is not a single act but it is a structural architecture.
Why Decision Eye?

Decision-making is the art of seeing reality within data. An eye helps to detect light and distinguish objects, it is vital for life and Decision Eye simplifies decision making from distilled theoretical knowledge and complex business processes.
You will find here:
- Academic Perspective: Understanding Decision Theory and other disciplines’ contribution to the field. Methods and frameworks based on scientific knowledge.
- Field Experience: The real stories which I faced in the Engineering & Business world during the decision-making processes. The good, the bad and the ugly facts.
- Practical Tools: Handy tools and frameworks to apply your problems or projects by starting from tomorrow.
- Data to Wisdom: We explore the transformative journey from raw data to information, from information to knowledge, and ultimately, from knowledge to wisdom.

My Philosophy
Fortune could be a factor in life and the business world but it can not be a strategy. In Machiavelli’s opinion:
“Fortune shows its power where there is no virtue organized to resist it; it directs its attacks to places where it knows no barriers or dams have been built to stop it.”
Machiavelli argued that those with the courage to adapt and the decisiveness to act could channel fortune in their favor. My task is teaching you this art with scientific knowledge and lived experiences by synthesizing them.

Beyond the Strategy
As a professional based in Cambridge, I am spending my after work time researching historic strategies and exploring the ways to simplify complex systems.
One final note:
“All I know is that I know nothing.”
Socrates
If you are ready to increase your competency in decision-making and view the world through a strategic lens, let’s begin this discovery journey together.